Stagecoach MCSL - Gillmoss Depot

[Barney]

RE: Stagecoach Merseyside - Gillmoss Depot

(23/10/2014 09:20)L544 Wrote:  Spotted a Stagecoach 53 displaying "£1.50 Bootle to Liverpool" yesterday. Is this something new, are we about to see a price war and how does it square with the concept a combined service QB Partnership if one operator is undercutting the other.

Perhaps its an attempt to attract passengers on Stanley Road who now avoid the 53 due to its circuitous route into Queen Square compared with all the other Arriva routes and the X2.

Arriva has been advertising a 'Fabulous 50's' ticket for some months whereby all Sunday services on the 52, 52A, 53, 53A, 54 and 55 are £1.50 for the entirety of each route.

When you consider that the Bootle Stanley Road area is one of the most economically deprived areas of the country with a very high unemployment rate it makes sense for bus companies to set their fare structure accordingly whereas carrying fresh air doesn't make any sense.

Whether such promotions increase ridership only the accountants will know.